Read the test What is Public Relations? and do the following task:

Task A: Give Russian equivalents of the following words and word combinations:

Key publics, favourable image, build awareness for smth, relevant media outlets, target market, ultimate goal, establish and maintain mutual lines of communication, keep informed on and responsive to public opinion, ensure smb, accurate view, exert different demands, short term, reinforce, beneficial, negotiation.
 

Task B: Explain the meaning of the following words and phrases and illustrate their meaning in the sentences of your own:

Publicize, broadcast media, aimed at, win favor with, emphasize, keep abreast of, anticipate trends, tension, framed by, haphazard, adjust interests, arouse attention, resolve conflicts.

Task B: Read and decide which of the statements are true and which are false. Change the sentences so they are true:

1. The growth of public relations began with the dawn of World War II.

2. Information is the foundation of any successful public relations campaign.

3. In the USA public relations is viewed in relation to social science.

4. According to IPR public relations is about establishing and maintaining good will and understanding between an organization and its consumers.

5. Both PR and diplomacy involve representational, dialogic and advisory functions.