Read the test PR models and do the following task:

Task A: Give Russian equivalents to the following words and word combinations and use them in sentences of your own:

To take liberties with the truth, product publicity, entertainment venue, lose credibility with smb, sufficient information, to conduct research, readability analyses, readership studies, government agencies, non-governmental organizations (NGOs), to take the attitudes into account, public opinion polling, leading PR practitioner, attitude surveys, focus groups, over-riding purpose, predecessor, emergent.

Task B: Give synonyms to the following words:

To evolve, contemporary, to depict, to emerge, apply, extensively, issue, initially, to benefit from, adept at smth, contention, expendable, deceive, dissemination, accurate, factual, articulate, advance.

Task C: Answer the following questions:

1. How did the first PR model appear? How did it work?

2. Can you explain the difference between public information model and press agentry model?

3. What is the main idea of this model?

4. What is the main difference between one-way and two-way communication? Can you find examples of both?

5. Grunig and Hunt say that two-way symmetric communication is the ideal model. Do you agree that it is possible for everyone to benefit from symmetrical approach to public relations?